Lanette Espy

• Dedicated journalist with more than seven of years of professional work experience in writing, reporting and editing. Thrives in any deadline-intensive newsroom environment.

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• Strong knowledge of website content management systems and a champion of social media.

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PROFESSIONAL EXPERIENCE

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Digital Producer 

Gannett (The Record / NorthJersey.com), Sept. 2019 - Present

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• Produces

Content Curator / Editorial Assistant

Gannett (The Record / NorthJersey.com), Dec. 2010 - Sept. 2019

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• Writes and curates content for two weekly feature columns for The Record and NorthJersey.com

• Writes headlines and photo captions, organizes, copy edits, proofreads and distributes digital content (news briefs, calendar events, police blotters, obituaries, etc.) for 30+ weekly newspapers of The Record and NorthJersey.com 

• Wrote weekly entertainment email newsletter, wrote several ‘Need to Know’ feature columns, and trained new hires for night shift clerical duties

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Copywriter

vSplash Techlabs Inc., Oct. 2012 – Dec. 2014

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• Wrote and edited engaging short and long-form SEO content (Home, Services & About Us pages and created calls-to-action) and metadata for small and medium businesses throughout the U.S. while adhering to AP style

• Wrote digital content for E-commerce, Responsive, Yellow Pages, Cox Media Group and Hostopia websites, wrote 10 to 20 website copies a day

Freelance News Reporter

Northern Valley Suburbanite, Aug. 2012 – Oct. 2012

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• Reported Bergen County news and feature articles

• Covered the New York Giants & American Heart Association's 'NFL Play 60' event and profiled Bergen County’s Teacher of the Year

Freelance News Reporter

WBGO Jazz88 FM, Newark Public Radio, May 2010 – Dec. 2011

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• Covered local events and press conferences, voiced, wrote and edited (using Pro Tools software) spot news and features for radio broadcast

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ADDITIONAL EXPERIENCE

Editor / Freelance Blogger

NJLALA.com, Jan. 2011 – Present

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• Founded an online entertainment website/blog. Creates, organizes and edits web and social copy, including features and exclusive interviews

• Familiar with Google Analytics, introduced social media strategies and email marketing tools to increase reader engagement and maximize website hits

• Generates an average of 20k monthly website views and gained more than 190k combined social media followers 

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Radio Personality

WRNU, Rutgers University, July 2011 – March 2012

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• Hosted live weekly entertainment talk radio show, "Kickin' It With La La"

• Created, prepared and presented up-to-date topics and show segments for live radio broadcast

• Conducted on-air interviews and panel discussions on various topics

• Managed a small team of co-hosts

• Controlled radio audio boards and organized music rotation throughout the show

• Communicated and corresponded with radio listeners via email, phone and various social media networks

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EDUCATION

Bachelor of Arts, Journalism & Media Studies, Rutgers University, May 2010

Activities: Staff writer at The Observer, independent student newspaper (2009); Contributor for The Newark Metro (2008)